Your data, not a score
Search Console, server logs where available and a real crawl – not a third-party "SEO score" out of a hundred that nobody at Google has heard of.
Freelance WordPress Technical SEO Expert in Bangalore
The part of SEO that lives in the code, done by someone who writes it.
Crawlability, indexation, site structure, schema and page experience – audited properly and then actually fixed, rather than handed to you as a 60-page report with no one to implement it.
- Audit, then implementation
- Fixed at the template, not page by page
- Search Console data, not tool scores
- Replies within one working day
Overview
What technical SEO actually is.
Technical SEO is the part that has nothing to do with writing content or acquiring links. It is whether search engines can reach your pages, understand what they contain, decide which version is canonical, and render them without difficulty. If any of that is broken, the best content in your sector will not help you, because it is not being counted.
It is separate from content SEO for a useful reason: it is largely a fixed cost. Content SEO is ongoing work that never really finishes. Technical SEO is mostly a set of structural decisions that are either right or wrong, and once they are right they tend to stay right until someone changes the site.
WordPress introduces its own technical problems, mostly through convenience. Category, tag, author and date archives generate large numbers of thin pages by default. Attachment pages create a URL for every uploaded image. Plugins add their own routes and parameters. Page builders emit markup that buries the actual content. None of this is a flaw exactly – it is defaults that suit a blog from 2008 and not a business site now.
The businesses that need this are usually ones that have already invested in content or ads and are not getting the return. Pages that were published months ago and never indexed, a site that ranks for its own brand and nothing else, traffic that dropped after a redesign, or a store where thousands of filter URLs are competing with the pages that matter.
What it solves is waste. Content already written but never crawled. Link equity flowing into pages nobody wants ranked. Duplicate URLs splitting signals between themselves. A migration that lost half a site’s visibility because the redirects were an afterthought. Fixing those does not add anything new – it stops you losing what you already have.
What I offer
Technical SEOwork
01
Full technical audit
Crawling the site the way a search engine does and comparing that against what Search Console reports, rather than reading a third-party score.
A findings list ranked by what each issue is actually costing, not by tool severity colour.
02
Crawlability & indexation
Fixing what blocks crawling or gets pages excluded: robots directives, noindex tags left behind, orphan pages, crawl budget wasted on parameters.
The pages you want found become findable, which is the precondition for everything else.
03
Site architecture & internal linking
Restructuring URLs, categories and internal links so the site’s shape reflects what matters, and important pages are not five clicks deep.
Authority flows towards the pages that earn money instead of towards tag archives.
04
Duplicate content & canonicals
Canonical tags, parameter handling, pagination and the archive pages WordPress generates whether you want them or not.
Signals consolidate on one URL instead of being split across four versions of it.
05
Schema markup
Organization, LocalBusiness, Product, Article, FAQ, Breadcrumb and Service markup implemented in templates and validated.
Search engines are told what the content is rather than being left to infer it.
06
Core Web Vitals
Page experience measured from real visitor data and fixed at the cause, which usually means images, scripts or queries.
A known ranking factor stops working against you.
07
Migration & redirect planning
URL mapping, 301 chains resolved, and a plan executed before launch rather than patched afterwards.
A redesign or replatform without the traffic collapse that usually accompanies one.
08
International & multi-location
hreflang, country targeting, and separate location pages that do not cannibalise each other.
The right page shown to the right country or city, instead of competing with your own pages.
Key benefits
How I work on it.
The difference between an audit and a fix is whether anyone implements it.
I implement the findings
The audit is the start, not the deliverable. Most audits are never actioned because the person who wrote it cannot edit the templates.
Fixed at the template
One template change fixes a thousand pages. Fixing pages one at a time is how technical SEO becomes a permanent retainer.
Ranked by impact
Findings ordered by what they are actually costing, so you can stop at the point where the remaining items are not worth the money.
Staged first
Redirects, canonicals and robots directives are exactly the things that take sites out of the index when they go wrong. They get tested on a copy.
Re-checked afterwards
Search engines take weeks to recrawl. The work is verified once that has happened, rather than declared done the day it ships.
No ranking promises
I will tell you what is broken and fix it. Anyone guaranteeing a position is either guessing or lying, and usually charging monthly for it.
Documented
What changed, where, and why – so the next redesign does not quietly undo it, which is how most technical SEO gets lost.
Works with your SEO team
If you have an agency doing content and links, I do the implementation they cannot. No territory, no overlap.
Who this is for
Who needs technical SEO.
Usually the symptom is not "our technical SEO is bad". It is something else.
Sites that lost traffic after a redesign
The most common and most fixable case: URLs changed, redirects were partial, and months of visibility went with them.
Pages that never get indexed
Content published, submitted, and still not in the index weeks later, with Search Console giving a reason nobody has decoded.
Large stores
Where filters, variations and parameters generate more URLs than products, and crawl budget is spent on the wrong ones.
Sites with content but no traffic
Where real money has gone into writing and none of it ranks, which is often a structural problem rather than a content one.
Businesses with an SEO agency
Where the strategy is sound but nobody on the team can edit a template, so the technical recommendations sit unimplemented.
Multi-location businesses
Several cities or branches, where the location pages are competing with each other instead of each owning its area.
Sites moving platform
A replatform or migration, where the redirect plan needs to exist before launch rather than after the traffic drops.
Sites on page builders
Where the markup is heavy, the heading structure is whatever the builder emitted, and page experience scores reflect it.
Anyone told they have "SEO issues"
A report full of red warnings and no sense of which ones matter. Most of them usually do not.
Where I work
Technical SEO from Bangalore.
I work with businesses in Bangalore and across India, and local search has its own technical requirements that get overlooked. Consistent business information across the site and your Google Business Profile, LocalBusiness schema that matches what is actually on the page, and location pages with genuinely different content rather than the same paragraph with the city swapped.
Multi-location businesses in India run into a specific version of this. A company with branches in Bangalore, Chennai and Hyderabad often ends up with three near-identical pages competing with one another, none of them ranking well. The fix is structural – making each page genuinely about its location, with distinct content, and linking them so the relationship is explicit.
The work is remote and the deliverables are documents and code changes, so location makes little practical difference – which is also how I work with clients in the UK, USA, Canada, the UAE and Singapore. For international sites, hreflang and country targeting become part of the job rather than an afterthought.
Local search setup
LocalBusiness schema and consistent business information.
Multi-location
City pages that stop competing with each other.
International
hreflang and country targeting where you sell abroad.
Clients overseas
India, the UK, USA, Canada, the UAE and Singapore.
Serving Chennai, Bangalore, India, Canada, UK, USA, Dubai, Singapore.
Industries
Where the problems differ.
Technical SEO failures are fairly sector-specific once you look.
E-commerce
Typically needs: Filter and variation URLs outnumbering products, and out-of-stock items still ranking.
How I help: Parameter handling, canonical rules for variations and facets, and a deliberate policy for discontinued products.
Publishing & media
Typically needs: High volume, archive sprawl, and crawl budget spent on tag pages nobody reads.
How I help: Archive pruning, pagination handled correctly, Article schema, and internal linking that surfaces older work.
Real estate
Typically needs: Listings that come and go constantly, leaving a trail of dead URLs behind them.
How I help: A lifecycle policy for expired listings, search page canonicalisation, and structured data on live properties.
Education
Typically needs: Course and batch pages duplicating each other year on year.
How I help: Evergreen course URLs with dated content inside them, rather than a new URL every intake.
Healthcare
Typically needs: Practitioner and service pages that overlap, plus trust signals search engines look for.
How I help: Distinct service and practitioner structures, with medical and organisational schema implemented accurately.
Professional services
Typically needs: Thin service pages and location pages that are copies of each other.
How I help: Service pages with genuine depth, and location pages differentiated properly rather than by find-and-replace.
Travel & hospitality
Typically needs: Booking parameters generating endless URLs, and heavy third-party widgets.
How I help: Parameter rules, canonicalisation of booking states, and page experience work on the templates that matter.
B2B & manufacturing
Typically needs: Product catalogues buried deep, with specifications trapped in PDFs.
How I help: Flatter architecture, specifications as crawlable content, and internal linking to the pages that generate enquiries.
Multi-location businesses
Typically needs: Branch pages cannibalising each other and inconsistent business information.
How I help: Genuinely distinct location content, LocalBusiness schema per branch, and consistent details everywhere.
How I work
How an engagement runs.
Audit, agree, implement, verify. The verification is the part usually missing.
Discovery
I crawl the site as a search engine would, pull your Search Console data, review server logs where they are available, and compare what should be indexed against what actually is.
Planning
We go through the findings together and decide what to fix. Some items are an hour, some are a restructure. You decide where the line is once you know what each one costs and gains.
Design
Where structure is the problem, the new architecture is planned first: URLs, categories, internal linking and the redirect map, reviewed before anything moves.
Development
Implementation in the templates: canonicals, robots directives, schema, heading structure, internal linking and pagination, plus the page experience work.
Testing & SEO
Validation: schema tested against Google’s own tools, redirects checked for chains and loops, crawl re-run, and indexation monitored as Google works through the site.
Launch & support
A follow-up weeks later, once search engines have recrawled, comparing indexation, coverage and page experience against the baseline.
Technology
What I work with.
Mostly your own data. Third-party scores are the least useful thing in the room.
Diagnosis
Google Search ConsoleCoverage, indexing, page experience and manual actions – the only data that comes from Google.
CrawlersFull-site crawls to find orphans, chains, broken links and thin or duplicated pages.
Server logsWhat search engines actually requested, where logs are available, which beats any simulation.
Rich Results TestSchema validated against Google’s own parser rather than a generic validator.
Implementation
WordPress templatesFixes written into the theme so they apply site-wide and survive content edits.
Schema in codeJSON-LD generated from the real content, so markup and page cannot drift apart.
Server-level redirectsHandled at the server or host where possible, which is faster than a plugin doing it in PHP.
Yoast / Rank MathConfigured properly where you already run one, rather than replaced on principle.
Page experience
Core Web VitalsField data first, then lab profiling to locate the cause.
Image & asset pipelineFormats, sizing and loading handled once, at the template.
Caching & hostingServer response time addressed before front-end tuning.
Features
What an audit covers.
Findings are ranked by cost to you, not by how alarming the tool made them look.
Indexation coverageWhat is indexed, what is excluded, and why.
Crawl budgetWhere crawling is being wasted on pages that do not matter.
robots.txt & noindexDirectives audited, including ones left over from staging.
Canonical tagsCorrect, self-referencing, and consistent across templates.
Redirect chainsMulti-hop redirects and loops found and flattened.
Site architectureClick depth, orphan pages and how authority flows.
Internal linkingWhether links reflect what actually matters commercially.
URL structureReadable, stable, and free of parameter clutter.
Schema markupPresent, valid, and matching the visible content.
Heading structureOne logical outline per page, not whatever the builder emitted.
XML sitemapsAccurate, current, and excluding what should not be there.
Core Web VitalsField performance by template, not a single homepage score.
SEO & performance
What technical SEO can and cannot do.
Technical SEO removes obstacles. It does not create demand. If your pages are not being crawled, not being indexed, or splitting their signals across duplicate URLs, fixing that lets your existing content compete. It does not make weak content strong, and it does not substitute for having something worth ranking.
Nobody can guarantee a position on Google, and any ranking claim made before the work starts is invented. What I will tell you is what is broken, what it is costing, and what it will take to fix.
- Crawlability and indexation resolved at the source
- Duplicate and parameter URLs consolidated with canonicals
- Site architecture reflecting commercial priority
- Internal linking that passes authority deliberately
- Schema implemented in templates and validated
- Heading structure logical on every template
- Redirects mapped, flattened and tested
- XML sitemaps accurate and submitted
- Core Web Vitals addressed per template
- Everything documented so a redesign does not undo it
AI search
The same work helps AI search.
Answer engines face the same problems crawlers do, with less patience. They need to reach the content, understand what it is about, identify who published it, and extract a direct answer. Almost everything in a technical SEO engagement helps with that, because it is the same underlying requirement: be readable and be unambiguous.
No one can promise your content will be quoted by ChatGPT, Gemini, Perplexity or Google’s AI Overviews. Structured, accessible, clearly attributed content is simply the part of it you can influence.
- Content in the HTML rather than assembled by script
- Entities stated explicitly: business, service, location
- Structured data matching what the page visibly says
- Direct answers near the top of the page, not buried
- FAQ content phrased the way people actually ask
- Clear authorship and publisher information
- Contextual internal links rather than link blocks
- Consistent facts across every page of the site
Why me
Why bring this to me.
The practical reasons, rather than the adjectives.
I fix what I find
The common failure of technical SEO is a thorough audit handed to a team who cannot edit a template. I write the code, so the findings become changes rather than a document in a shared drive.
Twelve years inside WordPress
Most technical problems on a WordPress site come from how WordPress works – archives, attachment pages, plugin routes, builder markup. Knowing the platform is most of knowing where to look.
Fixed at the template
One change to a template fixes every page using it. Page-by-page remediation is how technical SEO turns into a permanent monthly cost for work that should have been finished.
No ranking promises, ever
You will get a clear account of what is broken, what it costs and what fixing it involves. You will not get a number, a timeline to page one, or a guarantee, because nobody can honestly offer those.
It works alongside your agency
If someone else is doing content and links, I stay out of their way and do the implementation they cannot. That division usually suits everyone.
Verified after the recrawl
The work is checked weeks later against your own Search Console data, once search engines have actually processed it – not declared successful on the day it shipped.
FAQ
Technical SEO questions.
The part of SEO concerned with whether search engines can crawl your pages, index them, understand what they contain, and render them properly. It covers site structure, URLs, canonicals, redirects, schema markup, sitemaps, heading structure and page experience. It is separate from content and link work, and it is mostly a one-off structural fix rather than ongoing effort.
Most agencies focus on content, keywords and links, and produce technical recommendations they need a developer to implement. I do the implementation. If you already have an agency, I work alongside them and handle the changes they cannot make themselves – that arrangement usually suits both sides.
The audit is priced on the size and complexity of the site – a fifteen-page brochure site and a four-thousand-product store are very different jobs. Implementation is quoted separately once you have seen the findings and decided which to act on. You are never committed to the fixes by commissioning the audit.
Search engines need to recrawl and reprocess the site, which usually takes several weeks and can take longer on a large one. Indexation changes tend to show first, page experience next, and ranking movement last if it comes at all. Anyone quoting a specific timeline to a specific position is making it up.
No, and nobody honestly can. Rankings depend on your competitors, your content, your links and algorithm changes nobody outside Google sees coming. What technical SEO does is remove obstacles so your content can compete. If someone has guaranteed you a position, ask them to put the refund terms in writing.
Yes, and this is one of the most fixable situations there is. It is almost always incomplete redirects, changed URL structure, a noindex left over from staging, or content that got thinner in the rebuild. I will compare the old and new site, find what was lost, and put the redirects and structure right.
Schema is structured data added to a page that tells search engines explicitly what the content is – a product with a price, an article with an author, a business with an address. It does not directly improve rankings, but it makes rich results possible and helps machines read your content accurately. It is worth having where it genuinely applies.
Common causes are a noindex tag left behind after development, robots.txt blocking the path, canonical tags pointing at a different URL, the page being orphaned with no internal links, or Google judging it too thin or too similar to another page. Search Console usually names the reason; interpreting it correctly is the part that takes experience.
Yes, and stores have the most technical SEO to do. Product variations, filters and sort parameters can generate far more URLs than you have products, crawl budget gets spent on combinations nobody searches for, and out-of-stock products need a deliberate policy. That is template and configuration work rather than content work.
Yes, and the time to involve me is before launch, not after. The redirect map is built from a crawl of the old site, every URL is accounted for, chains are flattened, and it is all tested on staging. Migrations lose traffic when the redirects are treated as a launch-day task rather than a deliverable.
For the audit, read access to Search Console and Analytics is enough, plus the public site. For implementation I need WordPress admin access and usually hosting access, since some fixes belong at server level rather than in a plugin. Access stays in your name and can be revoked whenever you like.
Usually not. Most of it is structural and stays fixed once it is fixed. What does need watching is drift – a plugin update introducing redirects, a redesign undoing the heading structure, or new sections launched without the same care. A periodic check is more honest than a monthly retainer for work that is already done.