Measured on enquiries
Cost per real enquiry, not cost per thousand impressions.
Freelance Social Media Marketing in Bangalore
Paid campaigns, measured against enquiries rather than impressions.
This is the paid side: campaigns, targeting, creative testing and the landing pages they point at. If what you need is someone posting three times a week and replying to comments, that is social media management, and it is a different page.
- Campaigns measured against enquiries
- Landing pages built, not briefed
- You own the ad account
- Replies within one working day
Overview
Why most social campaigns disappoint.
Social traffic is interruption traffic. Nobody opened the app to buy from you, which makes it fundamentally different from search, where the person is already looking. Treating a social campaign like a search campaign – same page, same offer, same expectations – is the most common reason the money disappears.
The second reason is measurement. Attribution on social is genuinely harder than on search: privacy changes have degraded the signal, the platform reports its own performance, and the numbers in the dashboard rarely match the enquiries in the inbox. Any serious campaign needs a way of checking the platform’s marking of its own homework.
The third is creative. On search you compete on relevance; on social you compete for attention against everything else in the feed. Creative is most of the performance, and a campaign with one tired image and a perfect audience setup will lose to an average audience and five honest, well-made variants.
What works is narrower than what is sold: a specific offer, aimed at a definable audience, pointed at a page built for that traffic, measured against enquiries rather than reach.
What I offer
Campaignwork
01
Paid campaigns
Meta, Instagram and LinkedIn campaigns built around a specific offer and a definable audience.
Spend aimed at a result rather than at reach.
02
Tracking and attribution
Pixels, conversions API and the independent checks that tell you what the platform is over-claiming.
Numbers you can act on without faith.
03
Creative testing
Several honest variants tested properly, with the losers retired rather than defended.
Performance from the lever that actually moves it.
04
Audience building
Custom and lookalike audiences from your own customer data, not interest guesses.
Targeting grounded in people who already bought.
05
Landing pages
Pages built for social traffic, which needs more persuasion than search traffic.
The click gets a page designed for its mindset.
06
Lead campaigns
In-platform lead forms where they suit, with qualification and fast follow-up built in.
Enquiries that reach your team while still warm.
Key benefits
What a properly run campaign gives you.
Six things, and none of them is a follower count.
Creative tested honestly
Variants compared, losers retired without sentiment.
Audiences from real data
Built from customers rather than from interest guesses.
Pages built for the traffic
By the person running the campaign.
Platform claims checked
Independent measurement against the dashboard.
You own the assets
Ad account, pixel, audiences and creative.
Who this is for
Who this suits.
And when the money belongs elsewhere.
Visual products
Where seeing it is most of the persuasion.
Local services with a clear offer
Where a specific promise can be made to a definable audience.
E-commerce with margin
Where the unit economics survive paid social.
B2B on LinkedIn
Where the targeting justifies the higher click price.
Events and launches
Where reach within a window is the actual goal.
Not for: no offer, no tracking
Boosting posts to build awareness with nothing to measure is how budgets vanish quietly.
Where I work
Paid social for Indian businesses.
Costs here are low enough that waste hides easily. A campaign can run for months at a modest daily budget, produce impressive-looking reach, and generate nothing a business can trace to revenue. The low price of a click is exactly why the measurement question matters more, not less.
The enquiry usually ends up on WhatsApp, which breaks most attribution set-ups. Somebody sees an ad, taps through, then messages the business number later from a different context. Unless that path is deliberately tracked – click-to-WhatsApp with parameters preserved, and a way to attribute the conversation – the campaign will look like it failed.
Language and creative matter more than the targeting settings. Creative that reads as a translated national campaign performs noticeably worse than something made for the audience it is addressing, and that is as true within India as it is across borders.
Click-to-WhatsApp tracked
The path most Indian enquiries actually take.
Cheap clicks, measured anyway
Low cost is where waste hides.
Creative made for the audience
Not a national campaign with the city changed.
Mobile-first pages
Where effectively all of this traffic is.
Serving Chennai, Bangalore, India, Canada, UK, USA, Dubai, Singapore.
Industries
Where paid social works.
Visual, impulse-friendly, or precisely targetable.
Fashion & lifestyle
Typically needs: Visual products, discovery-driven buying.
How I help: Creative-led campaigns with catalogue retargeting.
Food & hospitality
Typically needs: Local, visual, immediate.
How I help: Geo-targeted campaigns tied to booking or ordering.
Real estate
Typically needs: High value, long consideration.
How I help: Lead campaigns with qualification before the sales call.
Education
Typically needs: Seasonal, with a clear decision window.
How I help: Admission campaigns timed to the cycle.
Fitness & wellness
Typically needs: Local, transformation-led.
How I help: Offer campaigns with trial booking tracked.
B2B services
Typically needs: Specific roles and company types.
How I help: LinkedIn targeting against a defined account list.
How I work
How a campaign engagement runs.
Six steps, and the first spend comes after the measurement works.
Discovery
I look at what you sell, what a customer is worth, what has been tried, and whether anything that happened was measurable.
Planning
The offer and audience are defined: what specifically is being promised, to whom, and why they would stop scrolling.
Design
Tracking is built: pixel, conversions API, click-to-WhatsApp parameters, and an independent check on platform claims.
Development
Campaigns and creative are built, along with the landing pages they point at.
Testing & SEO
Testing: variants run against each other, audiences compared, losers retired, spend moved to what works.
Launch & support
Ongoing management and monthly reporting on cost per enquiry, with creative refreshed before it fatigues.
Technology
What this involves.
Platforms, measurement, and the pages that receive the clicks.
Platforms
Meta AdsFacebook and Instagram, including catalogue campaigns.
LinkedIn AdsWhere B2B targeting justifies the cost.
Lead formsIn-platform, where friction matters more than data depth.
Click-to-WhatsAppThe route most enquiries here actually take.
Measurement
Pixel and conversions APIServer-side signal where the browser one is degraded.
UTM disciplineConsistent parameters so analytics can tell sources apart.
Independent checksComparing platform claims against actual enquiries.
CRM outcomesWhich enquiries became customers.
Creative and pages
Variant testingSeveral honest options, not one favourite.
Landing pagesBuilt for social intent, which is colder than search.
Mobile-firstBecause the traffic is.
SpeedSocial traffic bounces fastest.
Features
What management includes.
Including the commercial terms.
Offer definitionStated plainly before building.
Audience buildingFrom your own data where possible.
Tracking setupTested end to end.
Creative testingVariants, compared honestly.
Landing pagesBuilt and iterated.
WhatsApp trackingThe path enquiries actually take.
Monthly reportingCost per enquiry.
Your own ad accountAssets stay with you.
Flat feeNot a share of spend.
SEO & performance
How this relates to search.
Paid social does not improve rankings, and nobody should imply otherwise. The two work on different parts of the funnel: search captures existing demand, social creates awareness among people who were not looking.
The useful overlap is data. What stops the scroll tells you which messages resonate, and that is worth feeding into the content and the pages that do the search work.
- Landing pages built to be indexable as well as to convert
- Creative insight feeding the content plan
- Shared conversion tracking across paid and organic
- Page speed treated as a paid-traffic cost
- Branded search lift watched after campaigns
- Social and search measured separately, not merged
- No claim that social signals improve rankings
- Remarketing to organic visitors where it is worthwhile
AI search
On automated campaign tools.
The platforms now automate targeting and placement aggressively, and they are good at it – given a reliable signal and decent creative. Both of those remain yours to supply, which is why automation reduces the setup work rather than the thinking.
- Signal quality decides automated performance
- Creative remains the biggest manual lever
- Automated placements constrained where they waste spend
- AI-generated creative tested, not trusted
- Budget guardrails set deliberately
- No claim that automation removes the need for management
Why me
Why bring this to me.
Four things, including one I will talk you out of.
I will question whether you need it
For a business with strong search demand and no visual story, paid social is often the wrong first spend. I would rather say that than take the budget.
I build the landing pages
Social traffic is colder than search traffic and needs a page built for that. Here the campaign and the page come from the same person.
Measurement before spend
Platform-reported conversions are the platform grading itself. The first job is an independent way of checking it.
Flat fee, your account
Not a percentage of spend, and every asset stays in your own account.
FAQ
Questions I get asked about paid social.
This is the paid side: campaigns, targeting, creative testing, landing pages. Management is the day-to-day – posting, replying, community. Different work, different skills, often different people.
Enough for the platform to learn and for results to be readable, which depends on your offer and what a customer is worth. I would rather work it out from your numbers than name a figure.
No, a flat fee. A percentage rewards me for spending more of your money, which is a poor alignment when the right advice is often to spend less.
Because the platform is grading its own work, with generous attribution windows and view-through counting. This gap is normal and it is exactly why independent measurement is part of the setup.
Rarely, by themselves. Follower count is the easiest number to grow and the least connected to revenue. If audience building is the goal, that belongs on the management page.
Yes, with click-to-WhatsApp and parameters preserved into the conversation. Without it the campaign looks like it failed, because the enquiry arrives somewhere the platform cannot see.
Early signal in days, reliable conclusions in a few weeks. The first fortnight is usually misleading in both directions because of learning periods and small numbers.
As test variants, yes, and they are tested the same as everything else. I would not run them unreviewed – the failure mode is creative that is technically fine and says nothing true about your business.