Conversions that are real
De-duplicated and tested, so optimisation aims at outcomes.
Freelance Google Ads & PPC Expert in Bangalore
Spend that is accounted for, on pages built to receive it.
Most underperforming ad accounts are not a bidding problem. They are a tracking problem, a match-type problem, or a landing page problem – and the agency reporting on them has no ability to fix the last one.
- Conversion tracking verified first
- You own the account, always
- Landing pages built, not just briefed
- Replies within one working day
Overview
Why accounts underperform.
The first thing to check in any account is whether the conversions are real. Double-counted form submissions, a thank-you page firing on refresh, “conversions” defined as a page view – all common, and all mean the optimisation has been steering towards the wrong thing. Fix the measurement and the account often improves without touching a bid.
The second is search terms. Broad match plus automated bidding will spend your budget on queries you would never choose, and the only way to know is to read the search terms report regularly and build negatives from it. Accounts that are never pruned drift towards irrelevance, quietly.
The third is the landing page, which is where most agencies stop. Sending qualified, expensive traffic to a slow page with a vague call to action wastes the click after you have paid for it. The page is usually a bigger lever than the bid, and it is the part a media-only agency cannot touch.
None of this is advanced. It is the basic hygiene that gets skipped when an account is managed as a dashboard rather than as a business expense.
What I offer
Google Adswork
01
Account audit
Structure, tracking, search terms, negatives and wasted spend, reviewed against what you actually sell.
An honest picture before any money moves.
02
Conversion tracking
Set up properly, de-duplicated, and tested end to end so the numbers mean something.
Optimisation aimed at real outcomes.
03
Search campaigns
Built around intent, with match types and negatives chosen deliberately.
Spend on searches you would have chosen yourself.
04
Landing pages
Built and tested by the person running the campaign, not briefed to someone else.
The click converts instead of bouncing.
05
Shopping campaigns
Feed quality first, because the feed is most of the performance.
Products that show for the right searches.
06
Ongoing management
Search terms read, negatives added, tests run, with monthly reporting in plain language.
An account that is pruned rather than left running.
Key benefits
What changes when an account is managed properly.
Six differences, most of them about measurement.
Waste removed
Search terms read and negatives built every month.
Pages that convert
Built by the person running the ads, and tested.
You own the account
Under your billing, your data, your history.
No spend-based incentive
Flat fee, so advice to spend less is not against my interest.
Reports you can read
Cost per real enquiry, not impression share.
Who this is for
Who this suits.
And when ads are the wrong answer.
Businesses with real demand
Where people are already searching for what you sell.
Service businesses
Where one enquiry is worth enough to justify the click price.
E-commerce with margin
Where the unit economics survive a paid click.
Accounts that have drifted
Running for years, never pruned, nobody reading search terms.
Businesses needing results now
Where SEO is right but too slow for the current problem.
Not for: thin margins, no tracking
If you cannot measure a sale or the margin cannot carry a click, ads will lose money faster than anything else.
Where I work
Running ads for a Bangalore business.
Click prices here are lower than in Western markets, which cuts both ways: it is cheaper to experiment and cheaper to waste money quietly for a year. The accounts I see are rarely overspending on a daily basis – they are spending a little, badly, for a very long time.
Location targeting deserves more care than it gets. The default settings include people merely interested in your area, which for a local service business means paying for clicks from people nowhere near you. Tightening targeting to a realistic radius is usually the fastest saving available.
The other local reality is the lead-quality one. An enquiry form that any passer-by can fill in will fill with people who were never going to buy, and the account will faithfully optimise towards producing more of them. Qualifying on the page – budget, location, requirement – costs you some volume and buys back the sales time.
Targeting tightened
Paying for your actual catchment, not everyone interested in it.
Economics checked first
Whether the margin can carry a click, before spending.
Lead quality over volume
Qualifying on the page so the account optimises for buyers.
WhatsApp as a conversion
Tracked properly, since it is how many enquiries actually arrive.
Serving Chennai, Bangalore, India, Canada, UK, USA, Dubai, Singapore.
Industries
Where paid search works.
High intent and enough value per enquiry.
Healthcare & clinics
Typically needs: Urgent, local, high-intent searches.
How I help: Tight location targeting, call tracking, fast booking pages.
Home services
Typically needs: Emergency and scheduled demand.
How I help: Call-focused campaigns with hours and area handled properly.
Education
Typically needs: Seasonal admission demand.
How I help: Campaigns aligned to the cycle, enquiries qualified on the page.
E-commerce
Typically needs: Product demand that already exists.
How I help: Shopping campaigns driven by feed quality.
B2B services
Typically needs: Few, valuable enquiries.
How I help: Narrow intent targeting and qualification before the sales call.
Real estate
Typically needs: High value, long consideration.
How I help: Project-level campaigns with site-visit tracking.
How I work
How a PPC engagement runs.
Six steps, and money does not move until the tracking is trusted.
Discovery
I audit the account and the tracking: what is being counted, whether it is real, and where spend is going that you would not choose.
Planning
Targets are agreed: what an enquiry is worth, what you can afford to pay for one, and what the account should aim at.
Design
Tracking is rebuilt and tested end to end – forms, calls, WhatsApp – with duplicates removed.
Development
Campaigns are built or restructured: intent-based groups, deliberate match types, negatives, and landing pages built to receive the traffic.
Testing & SEO
Testing: search terms read weekly at first, negatives added, ads and pages tested against each other.
Launch & support
Ongoing management with monthly reporting on cost per real enquiry, not on impressions.
Technology
What this involves.
Platforms, measurement, and the pages the traffic lands on.
Platforms
Google AdsSearch, Performance Max and Shopping.
Microsoft AdsWhere the audience justifies it.
Merchant CenterFeed quality for Shopping.
RemarketingWhere there is enough traffic for it to matter.
Measurement
Conversion trackingTested end to end, de-duplicated.
Call trackingBecause many enquiries are phone calls.
AnalyticsBehaviour after the click.
Offline outcomesWhich enquiries became customers, where possible.
Landing pages
Built, not briefedBy the person running the campaign.
SpeedBecause paid traffic is expensive to lose.
QualificationFields that filter rather than only collect.
TestingVariants compared on real traffic.
Features
What management includes.
And the commercial terms, which matter as much.
Tracking auditBefore anything else.
Search terms reviewRead, not skimmed.
Negative keywordsBuilt continuously.
Landing pagesBuilt and tested.
Call trackingPhone enquiries counted.
Monthly reportingCost per real enquiry.
Your own accountYour billing, your data.
Flat feeNot a percentage of spend.
No lock-inMonth to month.
SEO & performance
How paid and organic fit together.
Ads buy visibility now; SEO earns it over time. The useful connection is that the search terms report from a live campaign is the most honest keyword research available – real queries from real buyers, with conversion data attached.
I use that to inform the SEO work, so the pages that earn rankings are the ones already proven to convert rather than the ones a tool suggested.
- Search terms data feeding the content plan
- Landing pages built to be indexable as well as to convert
- Paid and organic measured separately, not merged
- Page speed treated as a paid-traffic cost
- Ads covering terms SEO cannot win soon
- Organic reducing paid dependence over time
- Shared conversion tracking across both
- No claim that ads improve organic rankings – they do not
AI search
On automated bidding, honestly.
Google’s automated bidding is genuinely good at its job, which is optimising towards the signal you give it. That is exactly why the conversion setup matters more than the bidding strategy: point it at a bad signal and it will pursue the wrong outcome with great efficiency.
- Conversion quality decides automation quality
- Clean, de-duplicated signals before smart bidding
- Performance Max constrained with exclusions and good assets
- Search terms still reviewed, however automated the account
- Budget guardrails set deliberately
- No claim that automation removes the need for management
Why me
Why bring this to me.
Four things, two of them commercial.
A flat fee, not a percentage of spend
Charging a percentage means advising you to spend less costs me money. A flat fee removes that, and it is worth asking anyone managing your account how they are paid.
I build the landing pages
The page is usually a bigger lever than the bid, and it is the part a media-only agency cannot touch. Here the campaign and the page are built by the same person.
Tracking before tactics
I will not change bids on an account whose conversions are not trustworthy. It is the least impressive first month and the one that makes everything after it work.
The account stays yours
Your billing, your history, your data. If we stop working together you keep everything, which is not true of every agency arrangement.
FAQ
Questions I get asked about Google Ads.
Enough to get meaningful data in your market, which depends on click prices and what an enquiry is worth to you. I would rather work that out from your numbers than name a figure that sounds reasonable.
No, a flat monthly fee. A percentage means my income rises when your spend does, which is a poor alignment when the right advice is often to spend less on the wrong things.
You do. Your billing, your data, your history. Some agencies run clients inside their own account, which means leaving costs you everything the account has learned. Ask before you sign anywhere.
No. Paid clicks do not improve organic rankings, despite being sold that way occasionally. What ads do give SEO is real search-term data from real buyers, which is genuinely useful.
Usually, and it is often the most valuable work. Poor leads normally mean loose targeting, loose match types, or a form that qualifies nobody. Fixing it reduces volume and raises what the volume is worth.
Data within days, meaningful conclusions within weeks. Be wary of judging in the first fortnight – the learning period and small numbers make early results misleading in both directions.
Sometimes, and it needs constraining with exclusions and good assets. It is not a reason to stop reading search terms, which is how it is often sold.
Often yes, and I would rather. An account with history has learning worth keeping. The audit says whether restructuring beats rebuilding.